Questions to Ask to Define Your Target Audience What are our main target audience’s personas? (age, gender, occupation, lifestyle, culture, etc) What are our target audience’s industry list needs, worries and interests? What are the most common questions that we receive from our customers? What events trigger our customers’ purchases? What can we conclude from our customers’ reviews? Questions to Ask about Your Products, Services and USPs What is our full industry list range of product categories and services? (eg. corner sofas, L-shaped sofas, armchairs, footstools, etc) What are the attributes and specifications of our products?
What are our USPs? (eg. quick delivery, easy assembly, finance options, etc). What are the main uses of our products/services? (eg. decoration, sitting, sleeping, watching TV, etc). How do our products and services help our customers to solve their problems industry list and fulfil their interests? (easy assembly, stain-resistant and easy-cleaning fabrics, sofa removal service, etc.) How do we differentiate from our competitors? (eg. affordable yet high-quality sofas, etc). What are industry list our main areas and subareas of expertise? (decoration, home comfort, furniture and design knowledge, etc).
Answer those questions in as much detail as possible to create a tree of possible content pillars and identify specific topics for each of them. It will also help you to do your keyword research, uncover other relevant topics, and gauge the level of industry list interest. Create Each Content Piece for the User Rather than Google Once your core content areas and topics have been prioritised, each article or page needs to be written with the user in mind. But what does that industry list mean? Answer Your Target Audience’s Questions Your target audience’s questions should be used to configure your content pillars, define your topics, and structure the information of each content piece.